Humorous user experience example from Virgin Atlantic’s upper class, where passengers were so delighted with these cute S&P shakers that they boosted them. Later, a stamp was added on the bottom of these cruets reading “pinched [stolen] from Virgin Atlantic.”
After a decade of upper class kleptomania Virgin Atlantic has discontinued the shakers. I wonder if the cost to replace the cruets is less than the negative sentiment created when regulars found out their experience has changed.
Do you have an example of how your UX, whether in the real or digital world, all of the sudden changed (for better or worse)? Please share below…
Borrowing from television industry, Google is rolling out two new metrics today—part of “Brand Activate”:
The first two Brand Activate solutions are rolling out today:
Active View: Advertisers have long looked for insight into whether consumers saw an ad on page 145 of a magazine, or switched the channel during a TV commercial break. It’s similar online, so we’re rolling out a technology, which will be submitted for Media Rating Council(MRC) accreditation, that can count “viewed” impressions (as defined by the IAB’s proposed standard, this is a display ad that is at least 50% viewable on the screen for at least one second).
Called Active View, this will first be available in coming weeks within Google Display Network Reserve. We’ll also be making this metric a universal currency, ultimately offering it within DoubleClick for Advertisers, as well as to our publisher partners. Active View data will be immediately actionable—advertisers will be able to pay only for for viewed impressions. Going forward, we’re working on viewed impression standards with the IAB, and our agency and publisher partners.
Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement. For example, when a fashion brand wants their TV campaign to reach 2 million women with two ads each, they use GRP to measure that. We’re introducing a new version of this for the web: Active GRP. Active GRP has two key features:
- Built-in: Active GRP is built right into the ad serving tools that our publishers and marketers already use every day. Active GRP will enable real-time decision making, allowing advertisers to make adjustments to their campaigns at the speed of the web. We’ve kicked off a pilot program for DoubleClick for Advertisers clients as a first step, and will roll it out to other products, with brands able to specify a range of audience GRP segments.
- Robust methodology: Active GRP is calculated by a statistical model that combines aggregated panel data and anonymous user data (either inferred or user-provided), and will work in conjunction with Active View to measure viewed impressions. This approach overcomes problems of potential panel skewing and reliance on a single data source. This approach also has the advantage of never using personally identifiable information, not sharing user data with third parties, and enabling users, through Google’s Ads Preferences Manager, to opt-out. We will be submitting our methodology for MRC accreditation.
via @Mashable
I’m looking forward to enlightenment at @tedxatlanta today. The focus of all the talks is “Community”. Above is a profound video (from last year’s October event) from musician and environmentalist Chuck Leavell.
About TEDxAtlanta:
Tuesday, March 13, 2012
Over the last two decades, the idea of community has undergone the largest transformation in history. Global communities can form overnight; physical location is no longer an obstacle to participation. The next TEDxAtlanta will explore the evolution of community from a variety of angles, from the local people and institutions that unite Atlanta to the virtual communities that are changing the world.
Event Info:
Time: Noon–6:00pm
Location:
Unboundary
384 Northyards Blvd
Roundhouse Suite 100
Atlanta, GA 30313
Additional Information
Speaker lineup:
for more info visit: http://tedxatlanta.com
![I’ll have to politely disagree that there’s not a social network out there for the “physiological” needs of human beings. Hint: it’s a multi-billion dollar industry that is in most cases the first to innovate technologies and sets the trend for most other industries and no, it’s not Aerospace.
And since social networks are a relatively young and evolving at a rapid clip, many of these fulfill more than one psychological role so there’s a lot of overlap. Some existing and emerging networks are still being “defined” in terms of user experience and interaction….the where, how, when, and which needs being met are still up for grabs. Realizing this, brands and their agencies are seeding communities with their products and content.
As the “social” movement rewires the global [digital] landscape, expect to see more interactive and innovative ways to fulfill oneself on the web. Also expect to see more (smart) brands reevaluating how they interact with their consumers (e.g. “Customers are not a subject of a sale but an object of an experience”). Marketers, use Maslow’s original hierarchy as cheat-sheet to develop your content but never forget that yesterday’s Myspace is today’s Facebook, etc.](http://25.media.tumblr.com/tumblr_lzi0xlaCTi1qz4fj0o1_1280.jpg)
I’ll have to politely disagree that there’s not a social network out there for the “physiological” needs of human beings. Hint: it’s a multi-billion dollar industry that is in most cases the first to innovate technologies and sets the trend for most other industries and no, it’s not Aerospace.
And since social networks are a relatively young and evolving at a rapid clip, many of these fulfill more than one psychological role so there’s a lot of overlap. Some existing and emerging networks are still being “defined” in terms of user experience and interaction….the where, how, when, and which needs being met are still up for grabs. Realizing this, brands and their agencies are seeding communities with their products and content.
As the “social” movement rewires the global [digital] landscape, expect to see more interactive and innovative ways to fulfill oneself on the web. Also expect to see more (smart) brands reevaluating how they interact with their consumers (e.g. “Customers are not a subject of a sale but an object of an experience”). Marketers, use Maslow’s original hierarchy as cheat-sheet to develop your content but never forget that yesterday’s Myspace is today’s Facebook, etc.
(via thenextweb)
Studies show I’m about 55% right and 35% left. The other 10%? Thinking about how blue the water is in the Caribbean…
A beautiful piece by Young & Rubicam for Mercedes Benz in both imagery and copy:
LEFT BRAIN- I am the left brain
I am a scientist. A mathematician.
I love the familiar, I categorize. I am accurate. Linear.
Analytical. Strategic. I am practical.
Always in control. A master of words and lenguage.
Realistic. I calculate ecuations and play with numbers.
I am order. I am logic.
I know exactly who I am.
RIGHT BRAIN- I am the right brain.
I am creativity, a free spirit. I am passion.
Yearning . Sensuality. I am the sound of the roaring laughter .
I am taste. The feeling of sand beneath bare feet.
I am movement. Vivid colors,
I am the urge to paint on an empty canvas,
I am boundless imagination. Art. Poetry. I sense. I feel.
I am everything I wanted to be.
