Feline on canvas. 2014. #cat #nofilter
September 20, 2014 VIEW POST

You may think the grass is greener on the other side, but if you took the time to water your own grass it would be just as green!

_

Unknown

grass is greener

September 16, 2014 VIEW POST
Who reads press releases anymore? Nobody. There! I said it! Frankly, the days of one-way communication have been over for about a solid decade. Today’s consumers are so media-literate (in many cases by virtue of over-consumption) and devoid of attention spans that advertorials disguised as “articles of interest” are gone. Content that users consume must be novel, bite-sized, inviting, shareable, interoperable, etc. But I digress. 
When it came time to announce two senior hires — a swell for what was about to become “the largest, fully-integrated advertising and digital organization in the Southeast” — I convinced my boss that a press release isn’t going to do it, when she said, “we need to do a big splash.”  
Many ideas were tossed around, from doing a Perfect Strangers video, to holding a parade for our new super-stars. Those ideas didn’t seem to please the brass.
I thought, how about something fresh? Why not something that hasn’t been quite mapped out in the technology world? And finally, something that I haven’t seen other publicists do.
After discussing the copy with my the ECD, Carlos, I started working with some badass developers to figure out how we can push the envelope. Whatever we were going to do, it had to be interoperable on both iOS and Android — at the time “mobile first” was a huge deal so that is the lens through which we looked at. 
The first attempt was something that had the brass underwhelmed and so we were back to the drawing-board. After all, agency-life is “aim to please” (on steroids). 
Here’s where we landed: http://bignewsfrommoxie.com. Mind you, this was also back when HTML5 was still in it’s infancy and only the latest mobile/table user-agents properly rendered the syntax. (as of this posting it seems still! HTML5 hasn’t yet been canonized and standardized by W3C). 
A few dozen revisions and a few hundred regressive tests (G-d bless the UX department’s patience), the final product was rolled out (click below). 
p.s. if you’re really old-school, there is a press release Easter egg in there somewhere…
September 14, 2014 VIEW POST

If you’re working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.

_

Steve Jobs

Steve Jobs

September 13, 2014 VIEW POST
September 13, 2014 VIEW POST
The first ever space-selfie. 
photo credit: Buzz Aldrin via NASA source: CNN
July 26, 2014 VIEW POST
July 21, 2014 VIEW POST
Chatting it up w/@ToTheVictor (at Starbucks)
June 13, 2014 VIEW POST
#lifeimitatingart @whoisgjones and I have the whole world in our hands. Nice design, @cocacola @fifaworldcup! (at CNN World Headquarters)
June 11, 2014 VIEW POST
June 8, 2014 VIEW POST
#gothere  (at CNN Center (CNN HQ))
May 9, 2014 VIEW POST
@atlhawks #soldout #playoffs (at Philips Arena)
May 1, 2014 VIEW POST
@brysonv @Atlanta_CM #creativemornings  #childslavery #enditmovement (at Grace- Midtown)
April 25, 2014 VIEW POST
April 16, 2014 VIEW POST
#5on5 made me remember my age and also #whentofold (at Philips Arena)
April 15, 2014 VIEW POST