With Digital Atlanta 2011 week behind us, there are three takeaways for me:
1) The biggest value from conferences is not necessarily from the presentations, but from bringing the “community” together.
2) Where some brands are still missing the mark: speaking to and interacting with customers as if they “know them personally,” be it with poorly written content, lack of strategy, poor ux/ui, etc.
3) Umm…what’s the third one?…dang….wait I know this one!…hmm…the third one…I can’t…sorry!
Thank you to Digital Atlanta, organizers, volunteers, sponsors, and attendees for making this event, the best and most organized in 2011.
Select tweets from last week:
- 4 out of 5 luxury brands now have e-commerce sites @annkendrick
- We’re keeping it short, sexy, and sweet @vitrue
- Design is not ‘how it looks’ but rather ‘how it works’- Steve Jobs @thinky
- I am more like a mullet - business in front, party in the back… GumboShowJoe
- Do the ‘usability’ thing! = Put some lipstick on the pig @thinky
- 90% of consumers trust peer recommendations, only 14% trust advertisements @lizzerb
- The Four Ps of SCRM: People, Platform, Product & Process @madamebelle
- Clients are not good at describing what they like, because they don’t know the lingo @thinky
- Next up here at #BlogWell, @CocaCola. Maybe you’ve heard of them. @soccerhaus
- Is it just me or does the emcee remind you of [Duck] Phillips from Mad Men? @vladgorenshteyn
- Great b2b resource: http://socialmediab2b.com @cswanger
- Don’t ask permission, ask forgiveness via @cswanger
- You can do it, we can help” now available online. Check out this fantastic content: http://community.homedepot.com @vladgorenshteyn
- See the dialog for #digATL and @DigitalATL