[ digital. marketing. speak. ] by Vlad Gorenshteyn • I’ll have to politely disagree that there’s not a...
I’ll have to politely disagree that there’s not a social network out there for the “physiological” needs of human beings. Hint: it’s a multi-billion dollar industry that is in most cases the first to innovate technologies and sets the trend for most other industries and no, it’s not Aerospace. And since social networks are a relatively young and evolving at a rapid clip, many of these fulfill more than one psychological role so there’s a lot of overlap. Some existing and emerging networks are still being “defined” in terms of user experience and interaction….the where, how, when, and which needs being met are still up for grabs. Realizing this, brands and their agencies are seeding communities with their products and content. As the “social” movement rewires the global [digital] landscape, expect to see more interactive and innovative ways to fulfill oneself on the web. Also expect to see more (smart) brands reevaluating how they interact with their consumers (e.g. “Customers are not a subject of a sale but an object of an experience”). Marketers, use Maslow’s original hierarchy as cheat-sheet to develop your content but never forget that yesterday’s Myspace is today’s Facebook, etc.
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I’ll have to politely disagree that there’s not a social network out there for the “physiological” needs of human beings. Hint: it’s a multi-billion dollar industry that is in most cases the first to innovate technologies and sets the trend for most other industries and no, it’s not Aerospace.

And since social networks are a relatively young and evolving at a rapid clip, many of these fulfill more than one psychological role so there’s a lot of overlap. Some existing and emerging networks are still being “defined” in terms of user experience and interaction….the where, how, when, and which needs being met are still up for grabs. Realizing this, brands and their agencies are seeding communities with their products and content.

As the “social” movement rewires the global [digital] landscape, expect to see more interactive and innovative ways to fulfill oneself on the web. Also expect to see more (smart) brands reevaluating how they interact with their consumers (e.g. “Customers are not a subject of a sale but an object of an experience”). Marketers, use Maslow’s original hierarchy as cheat-sheet to develop your content but never forget that yesterday’s Myspace is today’s Facebook, etc.

(via thenextweb)

Source: visual.ly

591 Notes/ Hide

  1. brainstormbolt reblogged this from futuramb
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  4. classylittlelady reblogged this from nanoanno and added:
    interesting. my mom has taught me about this hierarchy since i was a wee tot.
  5. nerkongpostha reblogged this from futuramb
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  9. eliheiss reblogged this from emergentfutures and added:
    wrrrrrd to wordpress baby! i be developin’ them sites yo!
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  22. genius2mania reblogged this from futuramb and added:
    Did I mention that when I explained this...mine I just spat out: “Basic
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