![I’ll have to politely disagree that there’s not a social network out there for the “physiological” needs of human beings. Hint: it’s a multi-billion dollar industry that is in most cases the first to innovate technologies and sets the trend for most other industries and no, it’s not Aerospace.
And since social networks are a relatively young and evolving at a rapid clip, many of these fulfill more than one psychological role so there’s a lot of overlap. Some existing and emerging networks are still being “defined” in terms of user experience and interaction….the where, how, when, and which needs being met are still up for grabs. Realizing this, brands and their agencies are seeding communities with their products and content.
As the “social” movement rewires the global [digital] landscape, expect to see more interactive and innovative ways to fulfill oneself on the web. Also expect to see more (smart) brands reevaluating how they interact with their consumers (e.g. “Customers are not a subject of a sale but an object of an experience”). Marketers, use Maslow’s original hierarchy as cheat-sheet to develop your content but never forget that yesterday’s Myspace is today’s Facebook, etc.](http://25.media.tumblr.com/tumblr_lzi0xlaCTi1qz4fj0o1_1280.jpg)
I’ll have to politely disagree that there’s not a social network out there for the “physiological” needs of human beings. Hint: it’s a multi-billion dollar industry that is in most cases the first to innovate technologies and sets the trend for most other industries and no, it’s not Aerospace.
And since social networks are a relatively young and evolving at a rapid clip, many of these fulfill more than one psychological role so there’s a lot of overlap. Some existing and emerging networks are still being “defined” in terms of user experience and interaction….the where, how, when, and which needs being met are still up for grabs. Realizing this, brands and their agencies are seeding communities with their products and content.
As the “social” movement rewires the global [digital] landscape, expect to see more interactive and innovative ways to fulfill oneself on the web. Also expect to see more (smart) brands reevaluating how they interact with their consumers (e.g. “Customers are not a subject of a sale but an object of an experience”). Marketers, use Maslow’s original hierarchy as cheat-sheet to develop your content but never forget that yesterday’s Myspace is today’s Facebook, etc.
(via thenextweb)
After being out of a country and off-the grid (yikes!) for just under a week, I’ve finally been able to comb through my emails, address most of the fires, and already fail at project “inbox zero.” Fantastic! Happy 2012, world!
In my heap of 985 emails (in 4 days!), I found a private beta invitation to Microsoft’s so.cl network from David Sascino, Senior Program Manager (FUSE Labs) at Microsoft Corporation. You may have heard about this FUSE labs project under it’s working title “Tulalip” which, in true Microsoft reactionary style, launched right around the time Google Plus did in 2011.
There’s really not too much value I can add to this conversation because Jim Stroud already made a pretty amusing video which you can watch for thoughtful analysis + I’ve only perused the network briefly…enough to understand that (currently) there’s no apparent value or technology I need from so.cl that doesn’t already exist in my digital portfolio.
What I need is time. So unless Microsoft invents a time machine (oh wait! MS Windows is kind of like a time-machine since I get to experience 2nd rate technology that mac users have had for years only with archaic limitations that don’t let me install an SSD hard drive unless I buy a new license! what?) or the next best thing and does it first (i.e. Kinect), I’m not really interested but you decide for yourself: http://so.cl (I have 10 invites if you don’t yet have access).
Please post your comments on so.cl below…
Click here to interact with the above social lbs overlay Social Networks in OpenStreetMap.
(via thenextweb)
The brilliant folks at XPLANE | Dachis Group have created yet another “Did You Know?” info-video. Though version 5 is hyperlocal and specific to Iowa and its education system, there are very interesting contrasting global stats with regards to social media, mobile, digital media consumption, etc. Some examples include:
- World population = 7 billion people. There are 5 billion mobile phones on the planet.
- More people have access to a mobile phone than a clean toilet.
- 25% of American households have only a cell phone.
- 2 billion people are on the Internet (3 out of every 10 people on Earth). 750 million of them are on Facebook (1 in 9 people).
- 200 million people on Twitter
- 35 hours of video is uploaded to YouTube every minute = 176,000 feature-length movies every week.
- 29% of all people under 25, get all or most of their tv online.
- Kindle books outsell both hardbacks and paperbacks combined on Amazon.
- Wikipedia has 3.6 million articles in English alone.
- Flickr users have uploaded 5 billion pictures. Facebook users 50 billion.
- 92% of American children have an online presence by the time they are 2 years old.
- By 2015, 80 million American will own an iPad.
- There were 300 million mobile app downloads in 2009. 5 billion in 2010. That’s a 1,566% increase in one year.
- The amount of digital information worldwide will increase 44X between now and 2020.
- 247 billion emails are sent everyday. 80% of those are spam or viruses.
- 6.1 trillion text messages were sent last year. 87% of all teenagers text; on average 3,339 texts per month.
- By 2019, ~50% of high school courses are projected to be online.
for additional stats and downloadable resources click here.
I generally don’t use online forums as political platforms, but I can’t imagine that most people wouldn’t agree with the statement: our prosperity and our future success largely depends on the quality of education children get today. And unfortunately, the US public school system is set up to graduate freshly minted ‘factory workers’ in a world where most of our ‘factories’ have been outsourced outside the country.
The cheap, if not free, technology and collaboration infrastructure we have (e.g. social networks, broadband, etc.) should be a catalyst for our education system, which should focus on graduating ‘knowledge workers’ that are problem solvers who understand the dynamics of a global economy, are technically savvy, culturally literate, socially enabled, and can see ‘perspective’ beyond the 15 mile radius bubble in which most of them live in for most of their lives.
If history is any indication of the future, I don’t think that politicians will fix this issue anytime soon. The change will come with stirring videos like above, local enablers like Dr. McLeod, parents that care about their children’s future, and local communities that want to prosper. After all, why would you want to be surrounded by a community that’s comprised of citizens adept at ‘low-level mental work’ and ‘basic [life] skills’?
Is your community different or similar to those in Iowa? What is being done to change the status quo? How is this getting accomplished? Please share below…
Once again XPLANE | Dachis Group has teamed up with Dr. Scott McLeod of Iowa State University to create a thought-provoking video. The brand-new “Iowa, Did You Know?” kicked off the School Administrators of Iowa Conference on Wednesday, August 3, 2011. This DYK video contrasts the world’s exponential growth in technology and learning with Iowa’s struggles to best prepare K-12 students for this new future.
Want to know what the f8 rage was all about?
To learn more about Facebook’s “Timeline” and to sign up to use it first, visit: https://www.facebook.com/about/timeline
It’s fascinating how many social networks like Facebook (and now Posterous) have been in reactive mode since Google+ came out. See video below… and Mashable writeup here: http://goo.gl/ZDfW9
Now that that the social network playing field is leveling off in terms of UI/UX, I’m really looking forward to deeper innovation and not just “me too” evolution.
What your thoughts?
p.s. How many “spaces” can the interwebs hold?
