A Dec. 20 Pew Global Attitudes report found that social networking is widely popular around the world…
January 8, 2012 VIEW POST
December 16, 2011 VIEW POST
via Brian Solis

I’m often asked about YouTube stats and believe it or not, they’re sometimes difficult to validate. For example, many of you have heard that YouTube is the second largest search engine in the world. Many take the stat for face value. And, while it’s true, it’s always a challenge to validate it year after year.
On May 25th, YouTube celebrated its sixth birthday. Hard to imagine that something so young feels so old…meaning that it’s part of our digital lifestyle now. To commemorate the occassion, YouTube released a series of stats that are as impressive as they are useful.
Why am I sharing this now? So that every time I’m asked about YouTube stats, I can now share this link.
Other interesting stats include:
13 million: Number of hours of video that were uploaded in 2010
60 days > 60 years: More video is uploaded in two months than the three major U.S. networks (ABC, CBS, NBC) combined created in six decades
30 percent: Amount of overall traffic coming from the U.S. YouTube is localized in 25 countries and 43 languages
700 billion: Number of playbacks in 2010
10,000: Number of partners, hundreds of which make six figures a year
7,000+: Number of hours of full-length movies and shows
2 billion: Number of global video views per week being monetized
10%: Amount of videos available in HD
4 million: Number of people connected and auto-sharing to at least one social network
100 million: Number of daily mobile views
November 14, 2011 VIEW POST
via Lauren Drell

Social Consumers and the Science of Sharing
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling, your SEO better be top notch — search is the most important influence on the web.
The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
What kind of consumer are you? Let us know in the comments below.
October 26, 2011 VIEW POST
October 5, 2011 VIEW POST
Ever wonder where the Chinese get their social media fix?
July 26, 2011 VIEW POST

Without data, you are just another opinion.


Lt. Cmdr. Data...

I’m not sure who said this, but it seems like something that would vibrate through the air in a stuffy board room someplace conservative. While it’s an ammusing quote, the concept is myopic.

Did Einstein have the numbers to prove e=mc²? Did Leonov know what it would be like to walk in space by looking at charts? Did Jobs have trendlines about personal music players, phones, tablets and an online music+app store? No.

Yes, statistics have their place in predicting the future and measuring success, however, real innovation comes from minds that intuitively understand “things” their contemporaries don’t and for which success metrics do not yet exist.

Innovators harness their fear to go against the grain and execute…many times without much data on hand.

Even Data understood this.

June 21, 2011 VIEW POST
June 9, 2011 VIEW POST

(Almost) everything you ever wanted to know about Twitter.

Twitter inforgraphic May 2011

Click above to enlarge the infographic to full-size.

Thank you @guykawasaki via Column Five for BuySellAds.

May 27, 2011 VIEW POST

Do QR Codes Lead To Purchases?

QR Code Awareness Statistics [INFOGRAPHIC]

presentation from Austin & Williams via iinfographic

Study covers stats derived from questions:

  • Have you ever seen or heard of qr codes?
  • Have you ever scanned a qr code?
  • How frequently do you scan a qr code?
  • Where have you seen qr codes?
  • Why have you scanned a qr code?
  • Has a qr code led you to a purchase?

April 25, 2011 VIEW POST